![]() Strike the shepherd and the sheep will scatter. Think as you like but behave like others. Disdain things you cannot have: ignoring them is the best revenge. Be royal in your own fashion: act like a king to be treated like one. Control the options: get others to play with the cards you deal. Make your accomplishments seem effortless. Play on people’s need to believe to create a cult like following. Use the surrender tactic: transform weakness into power. Play a sucker to catch a sucker – seem dumber than your mark. Know who you’re dealing with – do not offend the wrong person. Do not build fortresses to protect yourself – isolation is dangerous. Keep others in suspended terror: cultivate an air of unpredictability. Use absence to increase respect and honour. ![]() When asking for help, appeal to people’s self-interest, never to their mercy or gratitude. Use selective honesty and generosity to disarm your victim. Infection: avoid the unhappy and unlucky. Win through your actions, never through argument. ![]() Make other people come to you – use bait if necessary. Get others to do the work for you, but always take the credit. So much depends on reputation – guard it with your life. Never put too much trust in friends, learn how to use enemies.
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